copywriter: shira bogart
animation: giant propellor
producer: ben latimer
luna
luna bar, a sub brand of Clif bar, has been championing women since 1999 — an ally for women’s rightful place in sports, film, business, and everywhere in between. this brand campaign urges us to grab life and shape it to our will.
not later.
not someday.
but now.
LUNA ANTHEM
someday is now. we are no longer in a before state. the demand for equality and equal pay is here. it’s no longer what the future will look like. it’s about today. and what today brings. today’s generation of girls and young women no longer hope for change. they bring it. and so will LUNA.
copywriter: shira bogart
production partner: where the buffalo roam
editor: megan brooks
PRODUCT
tying the someday is now message to LUNA’s best-selling flavors. or, flavor porn.
wild postings
copywriter: shira bogart
animation: studio 2 partners
animated product videos
IN SUPPORT OF THE USWNT
behind the scenes video
someday a woman’s goal will be worth as much as a man’s. watch LUNA’s someday is now moment when they surprise the U.S. women’s national soccer team about leveling the playing field by matching each and every player’s roster bonus to that of the U.S. men’s. this piece garnered over 2 billion impressions in 24 hours.
social media videos and static posts
megan, alex and christen express their somedays in their own words.
