what lights me up
roaming a foreign country. a groundbreaking idea. turning the expected sideways. beauty in unexpected places. learning a different language. the first bite of something amazing. laughter. connection. serendipity.
I had the privilege of kicking off my career with my dream job at goodby, silverstein and partners after graduating from art center college of design. in my 5 years at gs&p, I had the good fortune of working alongside great minds and talent, learning from the best. I spent my next chapter hemorrhaging my bank account in london, traveling through europe and freelancing in amsterdam. accepting an associate creative director position at crispin, porter + bogusky took me to los angeles where I learned to grow big ideas from lean and scruffy means, and meticulously and painstakingly polishing them to an obsessive shine. eventually, I moved back to the bay area where I tied the knot and the mr. and i wandered the globe for six and a half months, traveling through asia, africa and south america. I kept a low profile for a few years to raise three children, during which I co-founded and launched togetherhood.com, a content and resource platform for families raising neuro-divergent kids.
i channel my inner unicorn and pride myself on my ability to not only bring strategically driven creative ideas to the table but also keeping my design tools sharp. i am the type of leader who will roll up my sleeves and lie in the trenches with my troops. I am fluent in the key creative cloud apps + figma while continually exploring midjourney and runway. I’ve been around long enough to remember the craft of typography and things made by hand.
I look forward to blending my experience in branding with my love for photography, design, storytelling, travel, food and adventure.
resumé
THE MOST DIFFICULT JOB IN THE WORLD
oct 2007 — present
grifinn + tosh + lula | chief operating officer, transportation director, conflict/resolution consultant, vp human resources, event planner, dietary consultant, janitorial services, IT support, remote learning facilitator.
FREELANCE PRESENT jan 2019 — present
strawberryfrog | crowe | 03.2022 – 07.2024
built a lasting b2b campaign for crowe consulting (3 consecutive years.)
not impossible labs | invisible no more | 04.2023 – 08.2023
created a multidimensional roadmap to cultivating a behavioral and cultural shift in mindset around cognitive health, with the goal of delaying or even eradicating alzheimers.
i&co | technics | 01.2023 – 05.2023
launched technics’ wireless earbuds to busy audiophiles.
| volkswagen + usmnt world cup | 04.2022 – 06.2023
pitched campaign to create highly interactive and shareable experiences that let US soccer fans and our vw community play soccer like never before — whether in real life, online, or in the metaverse.
| uniqlo | 01.2021 – 06.2021
collaborated with teams across three time zones and two languages to create a global digital campaign for uniqlo’s lifewear line of ‘timeless essentials.’
traction | linkedin | 01.2022 – 09.2022
partnered with traction’s collaborative marketing accelerator to help businesses and brands connect with highly targeted customers.
airbnb | 07.2021 – 02.2022
creative development around announcing new game-changing initiatives and product improvements to support N9, airbnb’s bi-annual (end-of-year) product release event.
clif bar | luna bar, clif kid | 01.2019 – 07.2020
led a multi-platform brand campaign for luna bar rooted in women’s equal representation in sports, business and film. incredibly privileged to have had the opportunity to do this important work alongside the u.s. women's national team and the time's up foundation.
STAFF
go | head of creative
03.2018 – 03.2019
fully immersed myself in building a brand and design culture at a fin-tech startup. introduced the value and importance of design and branding to engineers and learned a whole lot about tech and the start-up world from them. developed work that appealed to consumers as well as investors. overall branding included brand strategy, visual identity, retail design, sales, events, website design, traditional and digital advertising, animation and app development
togetherhood.com | co-founder, designer, editor-in-chief
06.2015 – 05.2019
togetherhood.com was an online community designed for families raising “quirky” kids — kids who struggle with invisible challenges like anxiety, adhd, dyslexia and other neuro-divergent behaviors. at the time, two of my three young children were struggling with these challenges. I met other parents like me who needed answers but didn’t know where to look or have anyone to lean on for support. I co-founded togetherhood with the intention of providing a safe space, a resource library, and plenty of content to help our children thrive. i learned everything i could about web design, ux, animation, content creation, and built a subscriber list from scratch. some of our content reached more than 70k views on social media. togetherhood was an all-consuming project of the heart that in the end, was unable to sustain its resources. it was a hell of a journey. and proof that scrappy can build mighty outcomes.
crispin, porter + bogusky | associate creative director
05.2002 — 09.2003
where i Iearned to be lean, scrappy, resourceful, and that nothing is impossible. work from our small but mighty venice, ca office won the agency six belding bowls in 2003.
clients included mini usa, fine living network, aeromexico, method, rock the vote, buca di beppo, dolce & gabbana, the women's alliance, f/x network, la fee absinthe, borders books, hawthorne savings bank, pony
goodby, silverstein & partners | art director
07.1994 – 09.1999
recruited right out of school into my dream job. this is where i cut my teeth and created some award-winning work.
clients included california milk processor board, pacific bell, polaroid, wall street journal, hewlett packard, nike, sutter home wines, foster farms chicken, budweiser, pepsi, pizza hut, isuzu motors, norwegian cruiselines, alaska airlines
FREELANCE PAST
venables bell & partners | reebok women
team detroit | ford
eleven | virgin america
strawberryfrog/nyc | suntrust bank, mini usa, belvedere vodka, mahindra motors, jim beam, goldman sachs
strawberryfrog/amsterdam | credit suisse, o'neill, sprint europe, europcar, wall street journal europe
goodby, silverstein and partners | princess cruises, comcast, sprint
gsdm | at&t
bbdo west/sf | redwood creek vineyards, turning leaf vineyards, partnership for a drug-free america, visa
publicis seattle, publicis & hal riney, odiorne wilde narraway & partners, messner vetere berger mcnamee schmetterer, mccann erickson, evb
recognition
one show
cannes
san francisco show
communication arts
international andy awards
addy
kelly
obie
ellie
belding